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Launching Whoppah

A shiny first class player in a dusty second hand market

Scrolling through endless pages of uselessness, dodgy sellers and time-consuming negotiations without result. The online secondhand market was in need of a revolution. That’s why we were really happy to co-create Whoppah. The next generation digital marketplace.

With Whoppah we launched a new premium pre-owned marketplace for design and art. Where you can buy amazing modern design furniture, vintage classics and a diversity of art for very good prizes. Relegating other traditional marketplaces to a junk loft. First class in second hand, as we like to say!

Its launch has been a success with over 50.000 downloads in the first week. Now with over a million active users, they are rapidly expanding to other markets in Europe and beyond.

We love how it all turned out and so did Elle, Cosmopolitan and Sprout.

First class in second hand

We took care of the brand positioning, branding, app design and launch campaign of Whoppah.

 

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.