Stichting de Noordzee
A sweet fundraiser with a salty aftertaste
To celebrate the 40th anniversary of Stichting de Noordzee we introduced the ‘Noordzeebanket’. A sweet treat with a serious message.
The Noordzeebanket is a play on the renowned marbled chocolate seashells. This version was a wake-up call that showed a less-tasteful side of The North Sea. All the beautiful shells and seahorses were replaced by crushed plastic bottles, broken seashells, and polluting container ships. Showing that Holland's largest nature reserve is under pressure.
Luckily this initiative allowed you to support the North Sea in a delicious way. By buying the box and eating chocolate!
The North Sea Foundation is largely dependent on financial contributors. This initiative brought the foundation the much needed (and deserved) attention, leading to a spike in donations of 60% more than the foregoing period.
The North Sea Foundation is largely dependent on financial contributors. This initiative brought the foundation the much needed (and deserved) attention, leading to a spike in donations of 60% more than the foregoing period.
With only €5K to spend on media, we were forced to deliver an idea that would earn it’s attention. The Noordzeebanket did exactly that, leading to €96K PR value and a total reach of 2.7 million.
With only €5K to spend on media, we were forced to deliver an idea that would earn it’s attention. The Noordzeebanket did exactly that, leading to €96K PR value and a total reach of 2.7 million.
The North Sea Foundation wants to make people aware of everything they do to protect and preserve Holland’s largest nature reserve and get people involved and engaged. The Noordzeebanket led to 50 times more engagement on their owned social media channels than usual.
The North Sea Foundation wants to make people aware of everything they do to protect and preserve Holland’s largest nature reserve and get people involved and engaged. The Noordzeebanket led to 50 times more engagement on their owned social media channels than usual.
We not only reached and engaged a lot of people, we actually make them visit the website to find out more and order a box of chocolates for themselves – and with that donate to the foundation.
We not only reached and engaged a lot of people, we actually make them visit the website to find out more and order a box of chocolates for themselves – and with that donate to the foundation.
