Meatless Farm’s Veganuary

Anyone can change the world!

Together with Meatless Farm we encouraged people to make a simple swap from eating meat to a plant-based meal just once a week. This ‘meal swapping’ of households in the UK would already cut the UK’s greenhouse gas emissions by a staggering 50 million tonnes. Easy peasy right?

To convince people to change the world themselves by going meatless, we teamed up with some Chickens, Hams, and Lambs. Because if they can, anyone can!

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.