Kinki brand campaign
A cutting edge campaign to go Kinki
‘Same as last time please’. Sounds familiar? Even though there was this voice in your head saying: ‘How would blue suit me? A bobcat or a mullet?’ Kinki Kappers encourages you to listen to this inner voice more often.
Kinki believes in following your gut feeling. That inner-rebel voice that's there when you make decisions. Be who you want to be and have the courage to do the unconventional. That is Kinki! Who better to deliver this belief than their own clients ands employees? A cutting edge campaign entirely made with and by Kinki's. Even the music track. Made by scissors, blades, blow dryers, clippers and other tools from the salons.
An instore and social campaign full of curls, swirls, colorful, natural, topmodel, cute, creative, oh dear or Queer… We don’t care what. Just follow your gut.
Even if that means getting the same hairstyle as your pet on world animal day.