Kinki brand campaign

A cutting edge campaign to go Kinki

‘Same as last time please’. Sounds familiar? Even though there was this voice in your head saying: ‘How would blue suit me? A bobcat or a mullet?’ Kinki Kappers encourages you to listen to this inner voice more often.

Kinki believes in following your gut feeling. That inner-rebel voice that's there when you make decisions. Be who you want to be and have the courage to do the unconventional. That is Kinki! Who better to deliver this belief than their own clients ands employees? A cutting edge campaign entirely made with and by Kinki's. Even the music track. Made by scissors, blades, blow dryers, clippers and other tools from the salons.

We don't care what, just follow your gut

An instore and social campaign full of curls, swirls, colorful, natural, topmodel, cute, creative, oh dear or Queer… We don’t care what. Just follow your gut.

Even if that means getting the same hairstyle as your pet on world animal day.

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.