Jagermeister Summer Jobs
A 'winter drink' launching a summer service
Research showed that Jägermeister’s target audience is always looking to make some extra money during their summer packed with parties, holidays, festivals, and beach sundowners. Jägermeister reached out to its connections in the world of music, art and fashion to launch a dream job bank. For real.
Partnering with YoungCapital we spread job vacancies that gave our audience the chance to earn real money whilst having the summer of a lifetime. Making them become part of a world that is truly a matter of taste.
So if you’ve ever wondered what it’s like to be on tour with the guys from Dam Swindle? Shooting a music video for Bokoesam? Assisting Morrison Schiffmacher when she leaves a permanent mark on people’s bodies? This is your chance; apply now.
Results
With no media budget, the spread of the campaign came from smart collaborations with powerful brands and influencers. The content that was created before during and after the summer jobs campaign accumulated a total of 6.2M organic impressions on Jägermeister’s owned channels, YoungCapital’s owned channels and the channels of the jobs (influencers and partner brands)
With no media budget, the spread of the campaign came from smart collaborations with powerful brands and influencers. The content that was created before during and after the summer jobs campaign accumulated a total of 6.2M organic impressions on Jägermeister’s owned channels, YoungCapital’s owned channels and the channels of the jobs (influencers and partner brands)
To reach our young target audience you compete with hundreds of other brands AND the peers they follow on social media. It’s not easy to connect with them, let alone spark any engagement.
You’ll understand that we were blown away by receiving over 1.500 real applications, including motivational letters, referrals and portfolios!
To reach our young target audience you compete with hundreds of other brands AND the peers they follow on social media. It’s not easy to connect with them, let alone spark any engagement.
You’ll understand that we were blown away by receiving over 1.500 real applications, including motivational letters, referrals and portfolios!
The video content that we created was published with no media budget. Organically it lead to 1.3M views.
The video content that we created was published with no media budget. Organically it lead to 1.3M views.
