Fit For Free

A new membership that motivated people to get back to fit

After months of self isolation, Corona (the virus kind and the drinkable kind) and summer holidays, people were far from fit. So when Fit For Free asked us to come up with a way to get people to the clubs again we offered them a mirror, but a smart new membership too.

We couldn’t just ignore the fact that many were in a downward spiral, fitness-wise after this lockdown period. That’s why we choose an honest and lighthearted approach. By humorously showing we’ve all been fitter. But also disrupting the 'traditional 8 weeks free with 2 year membership' proposition...

We came up with a no strings attached, BACK TO FIT IN 8 WEEKS membership. This way we lowered the bar for people to come to our clubs with a more flexible offer suited to the uncertain Corona situation.

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.