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EY

Shape the future with confidence

A brand platform that demonstrates how confidence makes people and organisations thrive

When EY launched its new global brand platform “Shape the future with confidence”, NEEW was asked to help make that message resonate in the Dutch market. Not with more corporate speak, but with a campaign that redefined what confidence means for today’s leaders. Our insight was simple: leadership isn’t about having all the answers. It’s about having the space to ask the right questions.

We created “Vol Vertrouwen” (With Confidence) a brand campaign that explores the quiet, thoughtful moments behind complex decisions. A CFO staring out the window. A partner lost in thought. A founder balancing risk and responsibility. In an era of AI, sustainability and transformation, these are the moments where EY’s value becomes visible. Not as a service provider, but as a trusted ally. Someone who stands beside you when the stakes are high.

The campaign launched across national print, digital, outdoor and radio. Its tone: calm, intelligent and deeply human.

From clients to colleagues

Following the brand launch, EY challenged us to help strengthen their employer brand especially among a new generation of talent that’s looking for more than a job title. We returned to the heart of the EY brand: trust. But turned the lens inward. What makes people thrive within an organisation? Our answer: the right balance of certainty and freedom.

the right balance between certainty and freedom.

That became the guiding idea behind the new employer branding campaign: “Zeker en Vrij” (Certain & Free). It reflects EY’s promise to offer clarity, support and guidance while also giving people the freedom to grow in their own way. This campaign came to life across digital, print, social and outdoor targeted to graduates and experienced professionals alike.

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.