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Etos brand campaign

A tribute to the magical machine: the body

The ‘Lang leve je lijf’ new brand campaign of Etos is all about celebrating the human body. Because, wow! It’s quite something. Without us even thinking about it, the body is working day and night to make us enjoy life. Through the good and the bad times it is there for us.

Etos is the brand that pro-actively supports you in taking care of your body and your well-being. In our new 'Lang leve je lijf' brand campaign, the human body takes the limelight. Different parts of different bodies at different moments in life. From head to toe, skin to bone and from in- and outside. We are here to nourish it, protect it, beautify it or simple admire the magical machine the body is.

Ever noticed how much similarities there are between you and your mother? The same sense of humor. Same eyes. Same ears. Same thighs. Same walk. Same taste. Same talk. Same toes. The connection between you and your mother is something special. From a biological mother to your bonus mom, you are becoming more and more like the one who raised you. That special connection, that you feel and see in every part of your body, is something to celebrate on Mothersday.

Same humor. Same eyes. Same ears. Same thighs. Same walk. Same taste. Same talk. Same toes.

For all mothers on mothersday, we made our own take on the beautiful song ‘Papa’ from Stef Bos together with young singer-song writer Zoë Low: ‘Mama’. The song carried the ATL campaign and social activation. We’ve added the song to the music library’s of TikTok and Instagram too. This way, we gave everyone the opportunity to put their mother in the spotlight on social on the day itself.

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.