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Coracho brand Campaign

A new AI-dentity & campAIgn

Revamping Coracho, a sophisticated premium Tequila deeply rooted in artisanal Mexican culture, but with an extraordinary edge. Creating unconventional connections.

Meet Coracho, an haute Tequila brand rooted in Mexican artisanal culture. We’ve teamed up to elevate their positioning, brand identity and campaign. The goal? To bring their philosophy of enriching life with the extraordinary to the forefront, while celebrating the brand’s heritage and avant-garde approach.

We live by the definition of ‘Avant Garde’

Savouring the extraordinary

Coracho believes in the power of weaving unconventional threads between different people, cultures, flavours and styles. And we make it our mission to serve the extraordinary by creating unexpected connections. From art to fashion to music – we create a Coracho style to live by.

 

 

The launch campaign reflects Coracho’s passion for craft and class and is full of unexpected, extraordinary connections. The rawness of Mexico combined with the sophisticated world of high fashion. But also a world where Mexican heritage, tradition and the latest technology collide as the total campaign is completely created through AI.

To bring the extraordinary world of Coracho to life we teamed up with London Fashion Week. A shared celebration of boldness, taste, style, avant garde and the extraordinary life style.

Ready to enrich your brand’s story? Let’s create the extraordinary together.

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.