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Breeze

The dating app for real dates

With Breeze you skip the chat phase and go straight for the real deal. And the real, sometimes awkward experiences are what make the date special.

The core idea behind this creative route for Breeze is simple: skip the endless chatting and get straight to the date. From there, it’s up to the users to make it a success. The concept uses straightforward, honest language and relatable situations that anyone who has dated can recognize. It highlights the charming messiness of dating, the cute yet awkward moments that make it real.

Embrace the beauty of real-life dating

By tapping into the pratfall effect, showing imperfections that actually make people more likable, the campaign lowers the bar for saying yes to a date and celebrates the fun in imperfection.

 

On social media, Breeze connects with its audience through playful and relatable content. Instagram Stories become a space to share dating tips, funny moments, and real user experiences, while interactive tools like polls and questions invite participation. Targeted ads and clear call-to-actions make it easy to reach the right people and drive them straight to a date.

Who gives a $#✶♡
Building brands the NEEW way.
Why would I spend my precious time and money on it?

We always put people at the centre everything we create and ask ourselves the question: is what we’re creating truly adding value and relevant to them? Would they care to spend their time and money on it?

Is it worth talking about and would I share it with peers?

Whatever we create should be unique, ownable and distinctive. It should be worth talking about and spark conversations or provoke reactions.
It should be worth sharing as ideas people share with peers, need less paid media to become a success.

Is it a star worthy experience?

We always strive to create 5-star experiences (in the broadest sense of the word). Attractive, appealing, relevant, touching and accessible. A positive-review-magnet if you like. Executed to perfection in every touch point and in all media channels.

Why would people love it?

We build brands people love. Make stuff with impact; stuff that touches them. We find what makes them tick and give them what they love. Things they want and need or didn’t yet know they wanted or needed.