Bakers and bananas branding
Rebranding a true peel good brand
From repositioning, a new visual identity, new packaging, new products and even a new name: we’ve did a complete rebrand. Bakers & Bananas, formerly known as Sunt, is here to stay!
Did you know the banana is the most wasted fruit in the world? By rescuing 25,000 kilos of bananas every day, Bakers & Bananas (formerly known as Sunt) transforms them into tasty bakery treats that are better for you and for the planet. But Sunt could use a revamp to position their treats in the bakery isles as not only deliciously tasty but they're also better for you and the planet.
We reimagined the brand from the ground up, positioning Bakers & Bananas as the bakery with a conscience. This included developing a bold, new visual identity and packaging design that reflects their values while standing out on the shelves of supermarkets nationwide.
The result? A brand that not only tastes great but inspires positive action, making the “better choice” easy for a growing group of conscious consumers.
With Bakers & Bananas, every snack is a high-five to the planet. Their delicious, guilt-free treats prove that what’s better for you can also be better for everyone else. All you need to do is enjoy.
We’ve given our hero—the banana—a well-deserved spotlight. And now and then, it shares some… bold statements that only make you crave a delicious snack from Bakers & Bananas even more.
By bringing their mission to life through a refreshed positioning, innovative designs, and impactful storytelling, we’ve helped Bakers & Bananas cement their place as the better choice in bakery aisles across the country.
Let’s treat the world—together.
