Licor43 asked us to help introducing their new Licor43 Orochata to all Dutch women. How could we bring ‘pura passion’ to life, with limited resources, focussing on social? Maybe we took it a bit too literal..;)

We gave Dutch women the chance to actually win a passionate Spaniard!

With nearly 1 million views, 1,5K likes & shares and an average of 1K comments per film (with only a mediabudget of 1,5K per film) it’s safe to say the audience was passionate about the campaign…