Due to Covid, university libraries were closed for months on end. Meaning students couldn’t find a peaceful place to study. Luckily we saw a huge opportunity as part of our Classic Effect campaign. We invited students to study like never before in the National Concert Hall, which was still allowed to welcome visitors.
During the Study Sessions, students could open their books and laptops to the peaceful melodies of live classical music, giving them a huge boost in concentration. This way we opened this young target audience up to the magical workings of classical music and used the music to truly add value to their lives.