After repositioning the Danerolles brand, we turned the brand from a Sunday-morning-fresh-dough-croissants brand into a brand that embraces ‘quality time’. We launched with a NEEW campaign introducing their new pizza dough.

This low budget campaign included a film, print, but more importantly a digital and social activation where we used our Danerolles fans as true amplifiers for our message and campaign. More than 5000 pizza creations where made and shared next to our own funny creations we pushed based on the daily news and events.