We repositioned Danerolles from a Sunday-morning-fresh-dough-croissant into a brand that embraces and enables quality time through ‘Lovely Little Moments’.
From emotional mini-documentaries to the introduction of a new pizza proposition and from always-on social content to the creation of new consumption moments (birthday, holidays, dinner with friends, etc), a complete rebranding and retail promotions & activations.
We successfully re-established the Danerolles brand by bringing it back into the kitchens and hearts of the Dutch.