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Jascha Hoogendijk
KLM
A new proposition to connect with future frequent flyers
After you’ve graduated from high school, there’s only one thing you want: to enjoy your freedom, grab your backpack and travel the world.
Tapping in on the graduates’ tradition of hanging the schoolbag on the national flag, some sleepy graduates found that KLM secretly put something in their school bag that made this dream come true.
Film
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