Kinki Kappers is notorious for its extravagant and colourful cuts. While this is the brand’s biggest strength, it also scared potential customers away. Afraid they won’t recognise themselves in the mirror after a visit at Kinki’s.

Our new brand campaign was inspired by a mentality that’s clear cut for Kinki. They don’t care if their customers go for niche or a neat cut. As long as they follow their gut!