Jägermeister, a brand traditionally associated with the winter season was looking for a way to engage youngsters during the the hot summer months.
We surprisingly did this by putting them to work. Since this target audience is always looking to make some money during the summer, Jägermeister contacted it’s connections in the world of music, art and fashion to launch a dream job bank. Partnering with YoungCapital we spread job vacancies that gave our audience the chance to earn real money whilst having the summer of a lifetime. Making them become part of a world that is truly a matter of taste.