Het Concertgebouw
The Classical Effect
Unleashing the power of Classical music.
How do you get youngsters to listen to Classical music? Since Bach loses to Boef when it comes to listenability, we needed to offer a different incentive to turn them to Classical music.
That’s why we’ve turned the focus from the beautiful melodies to the many wondrous workings of Classical music. Research indicates that Classical music packs more than just the ability to move you. Apparently, its sweet melodies help you get better grades at school, look more attractive on dates and give you a heavenly nights sleep.
That’s why we’ve created a bunch of short animatics and used these to promote special classical events that could enrich youngster’s lives.

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