Craft brewery Jopen asked us to dust off the brand, put them back on the map and increase awareness. After some research we found that not only did the brewery need a boost in popularity; ALL the Jopen in The Netherlands did. Since the popularity of the name ‘Joop’ had been dropping significantly in recent years.
So we rallied all the remaining Dutchies with the name ‘Joop’, to help MAKE JOOP DOPE AGAIN. We turned each Joop into a super dope influencer by sending them a ‘Popie Jopie’ influencer package. Consisting of supercool Jopen branded merch like a bucket hat, hoodie and Popie Jopie tote bag.
An initiative that was highly appreciated by all Jopen, their family and friends (Almost everybody knows a Joop, so shared, commented like crazy). Also press and other media loved it, so our rallying cry spread like wildfire. Putting not only Jopen on the map as a young and cool brand, but also boosted the pride of all Jopen in The Netherlands.