In their pursuit of becoming the largest independent craft brewer in The Netherlands, Jopen asked NEEW to dust off the brand and make it more appealing to a younger audience.
Jopen brews craft beer that’s definitely different. From hip-hoppy IPAs to unorthodox Caramel Seasalt Brownie Stout. Beer that may defy some dogmas, but believe us: traditions are quite flexible. What else would expect from a brewer that turned a church into their home-base?
ANYTHING BUT BORING, that’s Jopen’s new motto. It means that everything the brand makes or does is the opposite of common. One could say: atypically tasty. You can be sure at Jopen they’ll do their utmost to squeeze every last drop of mundane out of your day, no matter when or where you meet the brand.
What will the future hold? To answer that question, Jopen likes to quote mister David Bowie: “I don’t know where I’m going from here, but I promise it won’t be boring.”